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Why You Need to Avoid Hiring Cheap Designers
Part 1: The Ever-Evolving Design
July, 15th, 2012
Topics: Quality Design, Website Design, Where to Find Web Designers
This is part 1 of 3 and is an article about why we should invest on qualified professionals within the creative business, rather than looking for budget, "thoughtless" alternatives.
The ever-evolving design
First of all, let's be clear: it's tempting! We see examples everyday of how "cheap" designers create the most profitable solutions. The first that comes to mind is Apple's logo, usually. The most enthusiastic may step forward and claim: "Why should I pay hundreds/thousands of $ if Steve Jobs got his brand idea next to nothing and from such a trivial object like an Apple?". This is a very valid argument but we need to ponder on a few things first. As a starter, let's bring forward a timeless quote:
"Design without content is pure decoration."
Apple's logo is as simple as it gets, definitely. But it was only Part 1 of a myriad of actions before turning Apple into the company it's today. In a deconstructive analysis, would it be possible to calculate how much money Apple has spent to become one of the world's top reference in design? How many designers, developers, engineers and other professionals have been involved in designing interfaces designing products (e.g. MacBooks, iPads, iPhones etc)? Certainly the initial logo wouldn't have been enough if all this investment didn't come along? Moreover, it's indeed Apple's "ever-evolving" design concepts and philosophy that keeps the company on its top-flight position.
Facebook is another great example of this practice. The legend says that Mark Zuckerberg did create the logo out of simple typography. There's even the hypothesis that he chose blue is primary colour because he's colour-blinded. The truth of the matter is that, as we're all witnesses, Facebook never stopped at the initial design, nor did it adopt only one design. Designers have been constantly improving its interface and functionalities to keep it fresh and up-to-date. Timeline is the living proof of that.
What's important to notice here is that, if you start your project or idea with a "cheap" design, it will probably lose the pace right of on the first steps. A design has to be thoughtful, scalable and engaging. Of course, we can always find great, beautiful budget alternatives when trying to find web designers (such as high-quality templates). But essentially it would be nothing but that, a "pretty solution".
In order to achieve the best results, a project must be deeply-thought. In Web Design specifically, the best conversion rates only come when the designer fully understand (all) the real needs of the website's customers and is a fundamental part of all phases of the project. And that only comes after an extensive research, ideas exchanging, brainstorming, testing… These steps are summarily absent in a "cheap" solution. It's obvious that a quick, template-made solution doesn't allow that level of consideration.
The website is nowadays, perhaps, the most representative icon of a brand or service. If you don't present a meaningful version of it, it's likely that it won't make clients engage, consequently losing sales or, even worse, depreciating the brand. To avoid that, the website must be entirely designed by the right professionals.
Keep reading this article: Go to Part 2.